That’s a wrap! 8.28.15

The week is over, let’s get this #wrapparty started!

#wrapparty I North by Northwest Boise

*Watch this week’s video collection below, or in playlist form on YouTube

Target “Share the Force”

Fiber One “Expecting (I Just Can’t Wait To Meet You)”


Splendid Chocolate “Kids Try Dark Chocolate for the First Time”

Under Armour “Rule Yourself”

British Heart Foundation “Heart Disease is Heartless”

EA Sports “Madden NFL ’16 / Madden: The Movie”

Toyota “Fueled By Lemonade”


#wrapparty I North by Northwest Boise

Gatorade conquers the field…and your screens. The electrolyte drink is responsible for a fantastic YouTube channel full of strategies to learn from. ReelSEO susses them out for you, all in a lovely list:

JJ Watt and Gatorade teach us 8 lessons in video marketing (ReelSEO)

B2B2C3C3D4B4C…nope, that’s not an algebra problem. Turns out, B2B commercials are predicted to hit screens just as B2C has all these years.

B2B Beat: Marketers see the online video opportunity (LinkedIn)

Welcome back, radio advertising! For those of you who thought radio ads were so passe, read this article. Turns out, radio is still the perfect place to advertise in certain markets. We, ahem, have a beautiful audio booth here at North by Northwest, just itching to produce some radio beauties…

No second fiddle: Small and medium markets are vibrant radio marketplaces (Nielsen)

On a serious note, this week’s tragic on-air shooting of a news anchor and cameraman has prompted an important discussion on autoplay video: What happens when people start posting videos like that of the shooting?

The UK may require social networks to add warnings to autoplay videos (Digiday)


For more informative and entertaining articles about the strange and wonderful world of video, subscribe to our blog below. Fun fact: North by Northwest Boise is celebrating its 22nd year, and over 10,000 videos! It feels good, and we’re accepting all birthday cards, gifts, and cake at our physical location.

(Featured image via)


steph profile for web

About the Author

Stephanie Norell is the Marketing Director for North by Northwest’s Boise office. She loves horror movies and Pinterest, adores the classic film Xanadu, and “enjoys” disseminating her thoughts for trolls to discuss online.


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