That’s a wrap! 7.24.15

The week is over, let’s get this #wrapparty started!

#wrapparty I North by Northwest Boise

*Watch this week’s video collection below, or in playlist form on YouTube

JinglePunks “Olive Garden Rap: O.G.”

HP “Sprout by HP Presents ‘Jane'”

Avaya “Stuff Business People Say”


AT&T “Close to Home / It Can Wait”

Bergener Mirejovsky “Danny Trejo”

Jet Blue “Share a Coke with Humanity”

Microsoft Windows “Introducing Windows 10 – The future starts now”

Coffee-mate “The Natural Bliss Cafe – Surprisingly Natural”

Nike Basketball “Nike FLYEASE Story”

#wrapparty I North by Northwest Boise

New tools make for happy marketers: Both Facebook and YouTube have revealed their plans to increase tools in their respective publisher suites, with YouTube’s focusing on mobile tools.

Facebook introduces new tools to help video advertisers maximize performance (Social Media Today)

YouTube for mobile gets more editing tools, and vertical videos can be enjoyed in all their full-screen glory (VentureBeat)

How much time do you have to grab their attention? Survey says:

Best practices: What is the optimal length for video content (AdAge)

Tube guide: Aside from new mobile features, what’s up with the tube?

Step aside, creators. Brands are taking over YouTube (AdWeek)

How to use analytics to prove the impact of YouTube marketing (MarketingProfs)

YouTube Q2 report: What marketers need to know – Huge uptick in watch-time, mobile, and ad spend (ReelSEO)

Some cold, hard truths, but in a good way…

Why marketers fail at video: Top three challenges and how to overcome them (Vidyard)

Interactive soccer ads boost Mondelez awareness 220% (AdWeek)

Mama said knock you out. Knock your customers out with a killer strategy – Case studies and tips below.

How upstart Tastemade is taking on food media giants with a distributed video strategy (DigiDay)

Hillary Clinton’s video marketing strategy is broken (Wistia)

Airbnb vs. Uber: Which brand engages the most video viewers? (ReelSEO)

For more informative and entertaining articles about the strange and wonderful world of video, subscribe to our blog below. Fun fact: North by Northwest Boise is celebrating its 22nd year, and over 10,000 videos! It feels good, and we’re accepting all birthday cards, gifts, and cake at our physical location.

(Featured image via)


steph profile for web

About the Author

Stephanie Norell is the Marketing Director for North by Northwest’s Boise office. She loves horror movies and Pinterest, adores the classic film Xanadu, and “enjoys” disseminating her thoughts for trolls to discuss online.


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