That’s a wrap! 7.10.15

Since we missed last week’s Wrap, we’ve got a super-soaker-sized edition. The week is over, let’s get this #wrapparty started!

#wrapparty I North by Northwest Boise

*Watch this week’s video collection below, or in playlist form on YouTube

Old Spice “Muscle Surprise”

Nike “Find Your Fast”

Tillamook Cheese “Un-American Cheese” “Sausage”

Braun Rasierer “Ready for the Next Level”

Pampers “#PampersPooFace”

DSM “Unsung Heroes of Science”

IAMS “A Boy and his Dog Duck”

ENDIWI New Mexico “What’s the Worst That Can Happen?” *Warning: The next three spots are graphic

Triscuit “A Simple Family Recipe with The McClures – Makers of More”

Taco Bell “Bacon Mall”

Infiniti “Vacation”

Vita Coco Coconut Water “It’s water. From a coconut. At the airport.”

#wrapparty I North by Northwest Boise

Yes, but how do you measure it? The new wave of autoplay and questions over viewability have driven many marketers into the unknown. Luckily, marketing journalists want to help you with that.

Brands confront video metrics mess in an age of autoplay (Digiday)

Marketers say they would spend more on digital ads if measurement improved (Wall Street Journal)

5 Factors of video viewability (Think With Google)

Silence! 3 to-dos for the autoplay video takeover (North By Northwest Boise)

Storytelling is the new black, so you’d better learn up (or we can help with that…).

6 Elements of remarkable storytelling (B2B Marketing Insider)

Stats and Strategy: Again, autoplay is a huge topic, and it’s all due to Facebook. Ready below for tips and tricks to incorporate into your content strategy.

Mid-Year stats report: Video trends that may surprise you (ProductionHub)

Why you need a Facebook video strategy right now (Convince and Convert)

Facebook algorithm update – Actions taken within videos now factored in (Social Media Today)

Why online video is a must-have for your mobile marketing strategy (Think With Google)

Here, have a video marketing knowledge bomb, courtesy of Vidyard.  We love linking to content from the video marketing platform’s blog, because it’s seriously good. Below are a few of our recent favorite posts:

The anatomy of a perfect lead-generating video

Why video and visual marketing is everyone’s new best friend

Video SEO making you craz-EO? Try these helpful tips!

Why 4 Billion video views means a lot, even to B2B marketers

Finally, we have more video for you. Yes, really. Unruly brings us the Most Shared Ads of 2015.


For more informative and entertaining articles about the strange and wonderful world of video, subscribe to our blog below. Fun fact: North by Northwest Boise is celebrating its 22nd year, and over 10,000 videos! It feels good, and we’re accepting all birthday cards, gifts, and cake at our physical location.

(Featured image via)


steph profile for web

About the Author

Stephanie Norell is the Marketing Director for North by Northwest’s Boise office. She loves horror movies and Pinterest, adores the classic film Xanadu, and “enjoys” disseminating her thoughts for trolls to discuss online.


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