That’s a wrap! 6.26.15

The week is over, it’s time to get the #wrapparty started!

#wrapparty I North by Northwest Boise

*Watch this week’s video collection below, or in playlist form on YouTube

Newcastle Brown Ale “Misconceptions”

Buzzfeed Video/Purina Puppy Chow “Puppyhood”

This Norwegian Don’t-Boat-And-Drink PSA became a global viral hit (AdWeek)

Arnold Schwarzenegger “Arnold pranks fans as the Terminator for charity”

Throwback Thursday: Blowing smoke in cigarette ads (Digiday)

Airbnb “Love is welcome here: Our #HostWithPride film”

Samsung “The Safety Truck”


#wrapparty I North by Northwest Boise

Mayhem’s back. The lovable Allstate mascot, also known as Dennis from 30 Rock, is back with a Geico-esque play on the skip button with a twist of yuck.

Don’t even try to skip this Leo Burnett Allstate ad

Strategize & Sadvertise: Learn how a little emo can go a long way in today’s advertising world, how to work out your video marketing funnel, and Millennials + mobile.

How big brands hook viewers with emotional content: 4 Takeaways for video marketers (ReelSEO)

Millennials love video on mobile, social channels (Infographic) (SocialTimes)

Video marketing how-to: Measure the success of your video at every funnel stage (Vidyard)

Consumers’ mobile video viewing habits [Infographic] (MarketingProfs)

Facebook, Facebook, Facebook! The YouTube versus Facebook war rages on, with most outlets taking the ‘book’s side.

Facebook gaining ground on YouTube in video ads, report says (Reuters)

Facebook page admins can set expiration dates for videos (SocialTimes)

Facebook is nipping at YouTube’s heels in the race for video viewers and advertisers (VentureBeat)

Four reasons to take advantage of Facebook’s evolving video strategy (MarketingProfs)

For more informative and entertaining articles about the strange and wonderful world of video, subscribe to our blog below. Fun fact: North by Northwest Boise is celebrating its 22nd year, and over 10,000 videos! It feels good, and we’re accepting all birthday cards, gifts, and cake at our physical location.

(Featured image via)


steph profile for web

About the Author

Stephanie Norell is the Marketing Director for North by Northwest’s Boise office. She loves horror movies and Pinterest, adores the classic film Xanadu, and “enjoys” disseminating her thoughts for trolls to discuss online.


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