That’s a wrap! 6.19.15

The week is over, it’s time to get the #wrapparty started!

#wrapparty I North by Northwest Boise

*Watch this week’s video collection below, or in playlist form on YouTube

Vonage “The Business of Better”

Southern Comfort “Spray Tan / Whatever’s Comfortable”

Dove Men+Care “Share your first fatherhood moments this Father’s Day”

RSA “Don’t Look Back”

Google just made one of the most compelling ads yet about gender transition (AdWeek)

Finlandia Vodka “Finlandia presents: 100 years of less ordinary wisdom”

Kleenex “Time for a Change”

Panera Bread “Should Be”

Tylenol “#HowWeFamily”

Glorix “Blood Portraits”


#wrapparty I North by Northwest Boise

Don’t skip that ad! Think with Google performed an experiment on ad skippability that is a must read, and used their findings to discover the elements of an unskippable ad:

Mobile video advertising: Making unskippable ads

The first 5 minutes: Creating YouTube ads that break through in a skippable world

It’s all about the strategy, baby. One of the best articles on simple YouTube SEO actions you can take, plus planning ahead for your social video needs makes a world of difference.

The advanced guide to YouTube SEO (Search Engine Journal)

6 Killer reasons why YouTube is still king of online video (ReelSEO)

Top 3 ways to use video in social media (Social Media Today)

Advanced video marketing opportunities on Facebook, Vine, and Twitter (Business 2 Community)

Storytellers are a special breed. Luckily, you can learn to be one. VidYard’s article below starts with a great example of the power of telling a story and perfecting the language.

Storytelling advice and resources for marketers

Viewability and ROI are the big kahunas these days. Everyone knows they need to be using video, but their bosses want to know exactly how it’s driving profit, and rightfully so. The problem is that it’s so new that everyone’s still trying to figure out the best way to do just that.

SourceKnowledge launches solution to video ad viewability: Only pay if the ad delivers (VentureBeat)

CBS study: TV trumps digital in spending and reach (AdWeek)

The future’s so bright…You know the rest. This is a must read on the future of digital video, with insights from IAB’s Digital Video Marketplace conference held at the beginning of June.

The future of digital video: Why brands need to follow the consumer (ReelSEO)

For more informative and entertaining articles about the strange and wonderful world of video, subscribe to our blog below. Fun fact: North by Northwest Boise is celebrating its 22nd year, and over 10,000 videos! It feels good, and we’re accepting all birthday cards, gifts, and cake at our physical location.

(Featured image via)


steph profile for web

About the Author

Stephanie Norell is the Marketing Director for North by Northwest’s Boise office. She loves horror movies and Pinterest, adores the classic film Xanadu, and “enjoys” disseminating her thoughts for trolls to discuss online.


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