8 steps to storytelling with video

1 minute read

Why is visual storytelling so important, and how do you translate your company’s story through a visual medium?

These are questions often posed to our producers. Storytelling is a huge part of what we do day in, day out, and our expertise lies in conveying your story through beautiful moving images. Paired with a smart script, storytelling through video is the most effective format for consumers to retain information.

In fact, Brainshark found that, “Video equals higher viewer retention. The information retained in one minute of online video is equal to about 1.8 million written words.” (Click to Tweet)

Let’s say you’ve crossed over to the storytelling side, and agree video is the perfect format to tell it, what do you do next? The infographic below takes you through the major steps involved in creating a video for your company.

North by Northwest Boise I nxnw.net

Here at North by Northwest Boise, we thoroughly enjoy the process of consulting with potential clients on the best way to reach their goals through storytelling. Drop us a line in the contact form below, or email Producer Steve Simkins, to set-up a consultation!

steph profile for web

About the Author

Stephanie Norell is the Marketing Director for North by Northwest’s Boise office. She loves horror movies and Pinterest, adores the classic film Xanadu, and “enjoys” disseminating her thoughts for trolls to discuss online.


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