That’s a wrap! 1.30.15

The “Bowl that shall not be named” is coming up, and the commercials have begun flooding social media. Don’t worry, we’ve got you covered. The week is over, it’s time to get the #wrapparty started!

#wrapparty I North by Northwest Boise

Twitter Debuts Native Video with Neil Patrick Harris (AdWeek)

#wrapparty I North by Northwest BoiseHighlights: The new video feature on Twitter will auto-play, just as we’ve become accustomed to with Facebook’s similar feature. With this, the company is attempting to reach “mobile-focused millennials” who use apps like SnapChat regularly.


Working the Vertical: The Role of Logic and Emotion in Video Marketing (ReelSEO)

#wrapparty I North by Northwest Boise

Highlights: Good video marketing strategies require a “Logic Sandwich,” which means opening with emotion, followed by a logical aspect, and then…you guessed it…wrapping up with an emotional plea.



Adobe Report Suggests Media Buys More Effective on Certain Days of the Week  (MediaPost)

#wrapparty I North by Northwest Boise

Highlights: “During Q4 2014, mobile searches rose 17% higher on Sunday compared with other days in the week, while desktop searches ranked highest on Mondays, up 9% above an average day.”



Super Bowl Video Ads: The Playing Field is Wide Open For Advertisers to Score Big (MarketingLand)

#wrapparty I North by Northwest BoiseHighlights: VP of Corporate Marketing Knowledge at AdKnowledge, Anita Newton, suggests a few ways brands can win the Super Bowl, including the three “E”s – Early, Engagement, and Echo.




Facebook Video is Booming. Now What About Video Ads? (Re/Code)

#wrapparty I North by Northwest BoiseHighlights: In September, Facebook measured its video views at one billion per day. Now, they are seeing up to three billion native video views per day.





#wrapparty I North by Northwest Boise

– Ad of the Day: Kim Kardashian Mocks Herself Perfectly in T-Mobile’s Super Bowl Ad (AdWeek)


– Just a few short weeks ago, Newcastle reached out to small businesses everywhere to participate in their Super Bowl ad co-op, and that commercial is here. Behold: #BandofBrands


– The Budweiser commercial that’s brought animal lovers to tears in a good way…


– …and the GoDaddy ad that’s brought animal lovers to tears in a not-so-good way.


– On a lighter note, 5 Ads You Should Watch Right Now (Unruly)


– Still itching for more Commercial Bowl info? Click here for a super-collection of ads that have already been released, and who’s expected to show up during the game (AdAge)


(Featured image via)


steph profile for web

About the Author

Stephanie Norell is the Marketing Director for North by Northwest’s Boise office. She loves horror movies and Pinterest, adores the classic film Xanadu, and “enjoys” disseminating her thoughts for trolls to discuss online.


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