We’re starting a new weekly series, collecting pieces on video marketing (and related topics) you may have missed, plus the occasional hamster-eating-birthday-cake clip. The week is over, it’s time to get the #wrapparty started!
Highlights: 2/3 of video views take place on the “Open Web,” 61.2% of Americans share video ads on Facebook, Nielsen plans to begin reporting Netflix and Amazon-On-Demand consumption
Highlights: Coming soon to your very own Facebook business page – Playlists, and featured videos. Click through for how-tos and what-nots.
Highlights: 76% of consumers cite video as their preferred method of brand information consumption, 35% said a video is more memorable if it’s high quality.
Highlights: Facebook’s News Feed video visibility has gone up 360% in the past year, 50% of Facebook users watch at least one video per day
– Don’t try this at home, folks. Meet Captain Risky (Adweek.com)
– Do you know #howtodad? Cheerios How to Dad Campaign Makes U.S. Debut (AdAge.com)
(Featured image via)
About the Author
Stephanie Norell is the Marketing Director for North by Northwest’s Boise office. She loves horror movies and Pinterest, adores the classic film Xanadu, and “enjoys” disseminating her thoughts for trolls to discuss online.