That’s a wrap! 1.9.15

We’re starting a new weekly series, collecting pieces on video marketing (and related topics) you may have missed, plus the occasional hamster-eating-birthday-cake clip. The week is over, it’s time to get the #wrapparty started!

#wrapparty I North by Northwest Boise

Acquisitions and Consumption Shifts: The Future of Video Marketing is Now (Skyword.com)

#wrapparty I North by Northwest BoiseHighlights: 2/3 of video views take place on the “Open Web,” 61.2% of Americans share video ads on Facebook, Nielsen plans to begin reporting Netflix and Amazon-On-Demand consumption

 

 

Facebook Starts 2015 with New Features to Rival YouTube (ReelSEO.com)

#wrapparty I North by Northwest BoiseHighlights: Coming soon to your very own Facebook business page – Playlists, and featured videos. Click through for how-tos and what-nots.

 

Harness the power of video marketing in 2015 (The Globe and Mail)

#wrapparty I North by Northwest BoiseHighlights: 76% of consumers cite video as their preferred method of brand information consumption, 35% said a video is more memorable if it’s high quality.

 

– We’re posting 75% more videos to Facebook than we did a year ago (ReelSEO.com)

#wrapparty I North by Northwest BoiseHighlights: Facebook’s News Feed video visibility has gone up 360% in the past year, 50% of Facebook users watch at least one video per day

 

 

#wrapparty I North by Northwest Boise

– Don’t try this at home, folks. Meet Captain Risky (Adweek.com)

 

– Do you know #howtodad? Cheerios How to Dad Campaign Makes U.S. Debut (AdAge.com)

 

(Featured image via)

 

steph profile for web

About the Author

Stephanie Norell is the Marketing Director for North by Northwest’s Boise office. She loves horror movies and Pinterest, adores the classic film Xanadu, and “enjoys” disseminating her thoughts for trolls to discuss online.

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