Aahhh, LinkedIn. You’re told you “must be on LinkedIn!” and it’s “essential” for doing business. It’s a lead generation tool, an interactive resume, a place for networking without the awkward in-person conversations, and great for your company. Here’s the thing, friends: It’s one of those gems which requires some effort. Say it with me now, “You only get out what you put in.”
Unless you possess a somewhat strong understanding of digital marketing and personal brand management, the path to make LinkedIn valuable to your career may be a little murky. Aside from a professional picture and actually filling the profile in, visuals are extremely important to a profile that stands out. Photographic evidence of your hard work, and you guessed it – videos. Have a look-see at the spiffy infographic we whipped up for pointers on why, what, where and how to integrate video into your own LinkedIn profile.
About the Author
Stephanie Norell is the Marketing Director for North by Northwest’s Boise office. She loves horror movies and Pinterest, adores the classic film Xanadu, and “enjoys” disseminating her thoughts for trolls to discuss online.