Kevin Spacey on Storytelling & Content Marketing

6 minute read

The annual Content Marketing World conference wrapped up last month, and some of the key tips and tricks are starting to trickle out online. I’m a big fan of Kevin Spacey’s views on content, and this highlight video of his keynote speech at the conference does not disappoint. Spacey reviews the important mechanics of storytelling, throws in some classic Frank Underwood wisdom, and ends his speech with an inspiring wrap-up:

“Get your minds to work. Express yourselves with confidence. And always remember, it’s the risk-takers that are rewarded.”

Words to live by. Enjoy the video, and as always please start a discussion in the comments. We’d love to hear your thoughts on Mr. Spacey’s perspective on storytelling in marketing.


(Image via

steph profile for web

About the Author

Stephanie Norell is the Marketing Director for North by Northwest’s Boise office. She loves horror movies and Pinterest, adores the classic film Xanadu, and “enjoys” disseminating her thoughts for trolls to discuss online.


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