1 minute read
Let’s start with this question: What makes a good video or movie – great? Story, story, story and an expert storyteller. An expert storyteller understands how to combine an understandable, interesting story with high tech equipment, excellent shot composition, creative lighting, well chosen people/places/actions, and perfect audio that’s edited and designed specifically for the viewing audience.
If you take all of those elements and put them together, will you have a great video every time? Maybe. The video business is a creative service business. For this example, let’s compare it to another service business: Food service. Professional kitchens and perfect ingredients need skilled, talented and experienced chefs to consistently create delicious food. Raise your hand if you have tried an online or TV recipe from a famous chef and your final meal neither looked nor tasted anything like the pictures.
So are you with me on why skilled, talented and experienced video professionals understand how to make consistently delicious videos? And why experience speaks volumes?
I assume your business takes pride in your product or service? You are intimately aware of your business’ quality and why your customers need what you sell. So why isn’t your video that same quality? Why doesn’t it tell your story in a way that completely explains the essence of your business? Why aren’t your customers telling your story for you? They should and you should not settle for anything but the best for your business. A high quality video that properly captures the essence of your story can be a powerful selling and teaching tool.
About the Author
Steve Simkins directs and produces videos at North By Northwest. His storytelling ability lies somewhere between LL Cool J and Jerry Lewis. He’s been making videos since he was a wee lad. Steve’s afro is not that big and he is nothing like LL Cool J.