For many, many years, North by Northwest has sponsored production of the opening video for the Idaho Advertising Federation’s annual Rockie Awards (give or take a few). In 2014, the IAF decided to try a new approach and streamline the awards process of past years by announcing the winners on video, all in a row. To pull this off, they needed our help. We were able to create an announcement video that was engaging throughout by employing comedic outtakes as category bumpers. The crowd enjoyed it and everyone had a good laugh.
Below is the playful opening video we created that played before the awards announcements. Fair warning: It’s some good, old-fashioned, NSFW fun.
About the Author
Stephanie Norell is the Marketing Director for North by Northwest’s Boise office. She loves horror movies and Pinterest, adores the classic film Xanadu, and “enjoys” disseminating her thoughts for trolls to discuss online.